Case Studies – Glacier Way Digital

Glacier Way Digital, led by Mike Bularz, brings over 8 years of experience in digital marketing. Our focus is on delivering tangible results through exceptional campaign design and implementation. We ensure that each campaign aligns with the unique needs of the businesses we serve. Our strategic approach involves identifying and executing the best digital marketing strategies tailored to each business type. We emphasize the importance of tracking analytics and quantifying results through advanced tools such as call tracking, appointment scheduling app tracking, form tracking, and event tracking with Google Tag Manager and Analytics. At Glacier Way Digital, we are committed to helping digital marketing deliver measurable success for businesses.

We have successfully worked with a diverse range of businesses, including water softener companies, landscaping services, legal professionals, commercial contractors, and more. Our campaigns have consistently achieved impressive results, with return on ad spend (ROAS) improvements of up to 10X. At Glacier Way Digital, we are committed to helping digital marketing deliver measurable success for businesses.

Automotive Accounts X 12. Agency Buildout and Consulting (Google Ads, Facebook Ads, Yelp Ads)

Helping Ad Agency add Google Ads to their website development, direct mail and SEO service offerings
Keyword research to identify relevant auto services and topic clusters
Campaign Design, Account Creation and implementation of 12 Automotive businesses with budgets ranging from $800 to $4000 / mo.
$15-45 CPA for Calls, Appointments and Forms
Specialty Campaigns for Alignment, Transmission, AC Services
Specialty campaigns for Luxury and Import Vehicles
Design and consulting of Reporting, Call Tracking, Form Conversion Tracking
Coordination of various 3rd-Party Appointment scheduling tools and conversion tracking of appointments with these tools to correctly attribute Paid Campaigns
Buildout of Facebook and Yelp Ads

$35K/mo Ad Budget for multi-location Depression, PTSD, Teen Rehab and Mental Health Counseling Services (Google Ads)

Initial Design of Illness/Condition-specific campaigns
Great copywriting tailored to user’s pain points. Ideation of each disease-specific pain point and testing in ad cop
Navigating the landscape of Ad Disapprovals, Approved (Limited) before and after acquiring official LegitScript Certification
Re-build of Campaign for more control based on client need – including Illness-Location campaign for 4 Locations X 8 Conditions
Buildout of Proxy Broad campaigns to target broader searches for lower CPA
Lowering of CPA from $1K to $350 CPA for $5-12K Therapy Service contracts

Wildlife Removal / Exterminator / Pest Control (Google Ads)

10X ROAS Improvement! Client was solely spending $4K / mo on Google Ads Express. $40 CPA from $400 CPA in Ads Express

Buildout of Relevant Campaigns for each pest type and service type
Landing Page Writing and design
Conversion, Call Tracking, Reporting
Extensive Negative Keyword research and implementation for have tightly-grouped campaigns

Water Softener Company (Google Ads)

Via Subcontract / Agency

Helping achieve 15-20 Leads / Mo @$1K budget for water softener installation, reverse osmosis services. ~$50-75 CPA

Audited account and discovered inaccurate conversion tracking, max conversion campaigns posing “conversions” for Brand searches when reviewing search terms.
Improved call tracking and call extensions, location extensions to take advantage of Maps ads placements
Optimized RSA’s for best performing headlines significantly improving Click-Through-Rate on ads.

Landscaping Company (Google Ads)

Helping achieve 20-30 Leads / Mo @$1500 budget for landscaping, landscape design services. ~$50-75 CPA for thousand dollar projects. ~$50-75 CPA

Re-built “one size fits all” campaign with too many keywords and not closely matched ad group / ad sets. Improved ad relevance and doubled CTR by grouping keyword themes and ads
No Landing page – Helped write and design landing pages for each service resulting in increased ad relevance and conversion rate

Unique Farm Pond Filtration Products (Google Ads, Google Shopping and Display)

Helping achieve 30-50 Leads / Mo @$4500 budget for a unique solution product to rid farm water retention ponds of algae and pollution with large carbon bio-bags.

Built out nuanced campaigns from a one-size fits all account
Tightened keyword targeting as Google was matching too broadly and passing off brand searches as keyword conversions
Improved Landing Page copy to resonate with ad promises
Improved Call Tracking and Form Tracking with call tracking software and Tag Manager.

Garage Door Contractor (Commercial) (SEO)

Site Management and Re-Design around relevant keyword searches
Keyword research to identify relevant topics and topic clusters
Writing, design and publishing of content and management in Search Console
Ranked pages for Commercial Garage Door and Swing Door services, Fire Doors, Dock Equipment, Gates, Security Grilles
Wrote and Design multi-page Case studies / Lead Magnet
Designed and Implemented Vertical-specific site sections for targeted verticals.

Commercial Direct-Mail Printer (Commercial) (SEO)

Site Management and Re-Design around relevant keyword searches
Keyword research to identify relevant topics and topic clusters in direct mail marketing for large B2B
Writing, design and publishing of content and management in Search Console
Link Building, purchasing, management of Links for ranking
Ranked pages for direct mail marketing and vertical-specific searches
Designed and Implemented Vertical-specific site sections for targeted verticals.

Apparel Company (Google Shopping, SEO)

Google Shopping Campaign @1.5 ROAS for Running Hats, Moisture-Wicking Clothing Company
Google Merchant Center Feed Management, Shopify Listings Management
Improvement of Cart Size and Average Order Value with Specials and Product Recommendations
Category Management and SEO for Category Pages
Product Images, Photoshop and Updating Listings
Special Email Blasts for Seasonal and Holiday Themes

Probate / Property Tax Abatement Lawyer, Will/Estate Planning Attorney (Google Ads)

Helping achieve 10-15 Leads / Mo @$800 budget for a property tax lawyer and estate lawyer

Keyword research to eliminate unrelated searches for county assessor websites, informational lookups that were wasting budget on irrelevant clicks
Tightened keyword targeting as Google was matching too broad
Improved Landing Page copy to resonate with ad promises
Testing of campaigns in Estate Planning and Will Execution / Will Planning and Writing

Petting Zoo – Amusement Park (Google Ads, Facebook Ads)

Helped design strategy and keyword research around the various types of park visitors from families to school outings
Google Ads and Facebook Ads campaigns for Haunted Hayrides, Christmas Tree Farm, Summer Concerts, and School Field Trips