Google Ads Management Services by Glacier Way Digital

How Our Google Ads Management Services Work

Maximize your advertising budget with our comprehensive Google Ads management services. Our experts take charge of your campaigns from inception to optimization, ensuring peak performance and return on investment.

Google Ads Campaign Creation

Our team has been working with Google Ads since 2015. This was the era of phrase, exact, and broad match / broad match modified match types and the initial forays of Google products and algorithm based optimizations. Throughout the years, many things have changed and certain underlying marketing principles never go away – our campaign creation focuses on the user, always. From tightly grouped and targeted campaign copies to match search keywords, intent, and used demographic interest for stellar click-through rates, to well thought out landing pages that excel at defeating sales objections. The user-focused approach is the Glacier Way approach, and it works.

Google Ads Optimization & Maintenance

Continuous optimization and maintenance are key to staying competitive, and we excel in keeping your ads performing at their best. Regular testing of copy, ad campaign structures, and campaign rebuilds are all on the menu of options to improve performance, alongside scaling winning campaigns and not touching things that work for the sake of “doing things”. Glacier Way is in the business of turning dollars into leads in PPC, not the business of “regular tasks”, that is the formula for success in Paid Search.

Google Ads Reporting and Measurement

We provide detailed reporting and measurement for your Google Ads campaigns. Our approach includes a comprehensive understanding of key performance indicators, an explanation of what these mean to your campaign, and how that ties back into leads, calls, and moving prospects towards becoming customers. This ensures that our implementations drive real, impactful results and that clients understand the value of their ad spend.

Google Tag Manager

Our use of Google Tag Manager allows us to track intricate details of your campaigns. This advanced tracking capability provides insights that are not available in ordinary digital analytics implementations, giving you a significant edge over your competition.

Conversion Tracking, Call Tracking and Google Tag Manager

Identifying and fixing issues that block conversion tracking is our specialty. From Call Tracking and Recording Software to tracking buttons, forms and other plugins with Google Tag Manager and other solutions, get an accurate count of the results of your campaigns. Our years of experience enable us to ensure that once your Google Ad campaigns attract users to your site, they are more likely to convert. This enhances the overall effectiveness of your advertising efforts.

Flexible and Adaptive Strategies

At Glacier Way Digital, we understand that every business is unique. We never apply a one-size-fits-all approach. Our strategies are flexible and adaptive, incorporating both AI-driven methods and manual CPC campaigns where appropriate. We are committed to exploring all possibilities to deliver the best recommendations for our clients.

Google Ads Management Services FAQ

What are the benefits of using Google Ads Management services?

Using professional Google Ads management services ensures that your campaigns are expertly crafted and continuously optimized for maximum return on investment.

How can Glacier Way Digital help me track and measure the success of my Google Ads campaigns?

We utilize advanced tools like Google Analytics and Google Tag Manager, and Call Tracking and Recording Software to track and measure every aspect of your campaigns, providing detailed reports and actionable insights.

How can Glacier Way Digital help me improve the return on investment of my Google Ads campaigns?

Our expertise in campaign creation, optimization, and conversion rate enhancement ensures that your advertising budget is used efficiently, improving overall ROI.

What’s the difference between Google Ads and SEO?

Google Ads provide immediate visibility and results through paid advertising, while SEO focuses on organic search rankings and long-term visibility. Both are crucial for a balanced digital marketing strategy. Google Ads is paying for clicks from Search Engine Results pages, and ensuring that spend yields to profitable customers. SEO is the process to earn those same positions by crafting website structures, articles, supporting blogs to naturally rank “for free” albeit at a slower pace and initial impact than paid placements through Google’s Ad platform.

When should you use Google Ads?

Google Ads are ideal for driving immediate traffic, promoting time-sensitive offers, and reaching a highly targeted audience quickly.