Optimize and Grow Google Ads, Facebook Ads, and other PPC channels: Identify Wasted Ad Spend, or New Paid Ads Opportunities
The “easiest” inroads to site traffic and fresh audiences are available to digital marketers, from Paid Google Ads, Paid Social, and Referrals/Paid Directory placements, it can be hard to understand if the marketing dollars are truly making a difference. Further, in the age of buyer awareness and numbness to advertising, it can be hard to resonate with these paid audiences and encourage them to click through, sign-up, buy, call, etc. Additionally, many privacy and ethics issues have repeatedly made headlines, forcing ad platforms to limit the tracking and reporting of users, audiences, and campaigns. Certain business types may also be surprised the targeting and tracking capability of emerging paid ads platforms, such as TikTok Ads or Reddit Ads, allowing to diversify and leverage new audience opportunities beyond the saturated markets of Facebook/Instagram or LinkedIn Ads.
Work with an experienced marketer that spends every day in the platforms, leveraging the latest features, and keeping an eye on the ad delivery platforms and algorithms to ensure only the best, and highest converting traffic is being sent to the site.
Build and Grow High-Volume, Relevant Traffic with SEO
Search Engine Optimization (SEO) is often on the mind of many new businesses stepping into digital marketing. While it is never a “quick win” solution, the power of limitless, long-term traffic for search combinations signaling intent to buy or interact with a business has long proven to be the long-term source of traffic and new leads. Coincidentally, the realm of SEO is plagued with too many options, from “$5 Overnight” SEO services to average monthly $5-10K contracts with agencies that may be out of reach for businesses. Anyone who has taken on SEO will quickly find themselves bombarded with “gurus” mostly selling “how to SEO” courses rather than working with their own businesses or money. Don’t let the SEO services environment discourage you from working on one of the most lucrative marketing strategies (when done correctly). Glacier Way Digital has worked on several, in-budget SEO projects for targeted keyword groupings that generate qualified traffic and leads for businesses and had successful campaigns that continue to pay dividends on the initial project costs. The investment to develop keyword-specific content, content clusters, and link building to improve site rankings in SERPS (search engine results pages), as well as the upfront commitments, are easily outweighed once the traffic is generated and stays around to continue generating and paying for itself, over-and-over again.
Conversion Rate Optimization: Make Your Website Convert and Generate Leads. Streamline Conversion Tracking , and Start Selling
Many businesses, from local goods & services to regional, national and B2B co’s created a web presence with the core focus of attracting, retaining prospective leads, and converting them into customers. Somewhere things became disorganized along the way.
Glacier Way Digital understands the buying process, and tools to push prospects towards sales. We can help you regain sight of this target, through both proven, conversion-optimized pages and text, analytics, A/B testing and knowing how to write pages and structure sites to guide site visitors down the marketing funnel, wherever they are in their buying journey.